A Tradition Rooted in Inspiration

At PEAK, we see every client as an athlete in their own right, whether they’re returning from injury, building strength, or striving for peak performance. To reflect that philosophy, our treatment rooms are named after individuals who embody perseverance, commitment, and the PEAK values. These athletes act as what we call “vision custodians”. Their stories remind us why we do what we do and inspire both our team and our athletes.

How Athletes Are Chosen

Each year, our PEAK tribe comes together during our annual retreat to hold the room nomination process. This is a chance for coaches and all stars to nominate athletes who embody what it means to be a PEAK vision custodian.

These nominations are more than a recognition of physical achievement—they’re an homage to athletes who have embraced our core values:

• Strength in numbers – Approaching a situation to help and empower others. Looking for ways to serve our vision and mission.
• Raving fans – To create an experience that exceeds expectations.
• Choose your pain – Choose the path of discipline over dysfunction. Both are painful but choosing discipline will change your life.
• Want the ball – Proactively seeking opportunities to master your game and serve our vision and mission.
• Master your game – Commitment to lifelong learning and going above and beyond to continue improving yourself and others